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Desert Silk: the story behind our name

Harir Al Sahraa Tourism LLC is a travel company in Dubai, UAE, designing and operating luxury experiences, private tours and landtours across the UAE.

A traveller with a suitcase under an archway at sunset
Harir Al Sahra Tourism logo: Arabic calligraphy inside an arch, crossed by a silk ribbon

“Harir Al Sahraa” means silk of the desert

The name is our philosophy: journeys that are smooth, refined, private and as comfortable as silk in the heart of the desert.

We don't only provide a sightseeing programme. We focus on a personalised experience — the welcome and transfers, the hotel, the vehicle, the guide, and the special moments designed for each guest.

Who we are

An international travel company headquartered in Dubai, specialising in inbound services — welcoming travellers to the UAE and the Middle East — and outbound journeys for UAE residents and Vietnamese travellers across the GCC and beyond. As a professional land tour operator, we serve individual travellers and agency partners under a B2B model, with a firm commitment to quality.

Vision

To become the leading luxury tour operator in the Middle East, connecting tourism between the UAE, Vietnam, Asia and the world.

Mission

To personalise the travel experience, with customer satisfaction and safety at the core.

Wind-rippled dunes under a low sun

Travel softly.
Experience deeply.

A luxury journey isn't only a five-star hotel or a beautiful car. It lives in the detail, in the ease of every moment, and in the feeling of being cared for from beginning to end.

Dubai Marina towers at blue hour

How we operate

Land tours in Dubai, Abu Dhabi, AlUla, the Maldives and Doha, run with:

  • Private cars: sedan, van, limousine and coach
  • Vietnamese and English-speaking tour guides
  • Private rates for international travel agents (B2B)
  • Private tours for families, VIPs and groups
  • Insurance, drinking water and 24/7 service

Our markets

Harir Al Sahraa Tourism welcomes guests from Vietnam, South Korea, China, the Philippines, the GCC, the USA and Canada — with a focus on premium FIT, private groups, series groups and corporate clients. We also host travellers from Thailand, Indonesia, Malaysia and Taiwan.

Visit our office

Harir Al Sahraa Tourism LLC
Office No.8, 6th Floor, Horizon Building, Port Saeed
Deira, Dubai, United Arab Emirates

Hotline & WhatsApp: +971 545 274 479 (Hana Nguyen)
Email: booking@alharirtravel.com

Your Luxury DMC in Dubai, UAE

Whether you are travelling yourself or sending guests, we'd be glad to hear from you.

Photo credits

Photography from Unsplash contributors under the Unsplash License, and the following Wikimedia Commons works: