Desert Silk: the story behind our name
Harir Al Sahraa Tourism LLC is a travel company in Dubai, UAE, designing and operating luxury experiences, private tours and landtours across the UAE.


“Harir Al Sahraa” means silk of the desert
The name is our philosophy: journeys that are smooth, refined, private and as comfortable as silk in the heart of the desert.
We don't only provide a sightseeing programme. We focus on a personalised experience — the welcome and transfers, the hotel, the vehicle, the guide, and the special moments designed for each guest.
Who we are
An international travel company headquartered in Dubai, specialising in inbound services — welcoming travellers to the UAE and the Middle East — and outbound journeys for UAE residents and Vietnamese travellers across the GCC and beyond. As a professional land tour operator, we serve individual travellers and agency partners under a B2B model, with a firm commitment to quality.
Vision
To become the leading luxury tour operator in the Middle East, connecting tourism between the UAE, Vietnam, Asia and the world.
Mission
To personalise the travel experience, with customer satisfaction and safety at the core.

Travel softly.
Experience deeply.A luxury journey isn't only a five-star hotel or a beautiful car. It lives in the detail, in the ease of every moment, and in the feeling of being cared for from beginning to end.

How we operate
Land tours in Dubai, Abu Dhabi, AlUla, the Maldives and Doha, run with:
- Private cars: sedan, van, limousine and coach
- Vietnamese and English-speaking tour guides
- Private rates for international travel agents (B2B)
- Private tours for families, VIPs and groups
- Insurance, drinking water and 24/7 service
Our markets
Harir Al Sahraa Tourism welcomes guests from Vietnam, South Korea, China, the Philippines, the GCC, the USA and Canada — with a focus on premium FIT, private groups, series groups and corporate clients. We also host travellers from Thailand, Indonesia, Malaysia and Taiwan.
Visit our office
Harir Al Sahraa Tourism LLC
Office No.8, 6th Floor, Horizon Building, Port Saeed
Deira, Dubai, United Arab Emirates
Hotline & WhatsApp: +971 545 274 479 (Hana Nguyen)
Email: booking@alharirtravel.com
Your Luxury DMC in Dubai, UAE
Whether you are travelling yourself or sending guests, we'd be glad to hear from you.
Photo credits
Photography from Unsplash contributors under the Unsplash License, and the following Wikimedia Commons works:
- AlUla, Banyan Tree resort pool — Uhooep, CC BY-SA 4.0
- Doha skyline with dhow — Francisco Anzola, CC BY 2.0
- Lone dhow with Doha skyline — Alex Sergeev (asergeev.com), CC BY-SA 3.0
- Al Fahidi Fort, Dubai — Vincent Eisfeld, CC BY-SA 4.0
- Abu Dhabi skyline from Breakwater marina — Raganesh, CC BY-SA 3.0
